FREE WORLDWIDE SHIPPING OVER $35! Please be aware of holiday delays!

Top 10 Current Trends in Kawaii Fashion

Kawaii Fashion

Tokyo is the capital of some of the most unique and bold fashion trends in the world. From streetwear to Lolita, gothic to Kawaii, the streets of Harajuku and Shibuya have formed some of the most influential and extraordinary outfits in Japan today.

Kawaii clothing has been one of the biggest longstanding Japanese fashion trends, becoming more widely known through Japanese magazines and cartoons in the 1950s through the 1970s. Today, Kawaii fashion is extremely popular in Japan as well as internationally in countries like the United States, Mexico, and the United Kingdom. Most Kawaii outfits have certain characteristics in common, and today we've compiled a list of the top 10 Kawaii clothing trends that are popular right now!

1. Anime Designs

By including elements such as anime characters, otherwise basic shirts and jackets become the perfect trendy outfit option for both Kawaii lovers! Some of the most popular Kawaii anime shows include Sailor Moon and Cardcaptor Sakura.

2. Oversized Tops

Oversized sweatshirts, hoodies, and shirts help make the body appear more petite, which is popular with many Kawaii enthusiasts. Also, who doesn't love some adorable sweater paws?!

3. Matching Makeup & Hair

Japanese Girl in pink hair and makeup

Matching your hair and makeup to your outfits is wildly popular amongst the Kawaii fashion community in Japan! Popular additions include circle lenses, wigs, colorful eyelashes, heavy blush, and hair bows.

4. Unique Accessories

Eye-catching bags can make any outfit stand out from the crowd! Animal shaped purses or backpacks made from flashy fabrics really to help pull any look together.

5. Couples Outfits

Japanese couple in matching outfits

Popular in both Korea and Japan, couples outfits are a great way to show affection. Even if you don't have a partner, matching your outfit with your best friend is just as Kawaii!

6. Phone Decorations

Kawaii Unicorn Phone Case

Phones are vital to those who love fashion. Whether you're taking Instagram photos or incorporating your phone into your outfit, picking the right accessories is important for maintaining a Kawaii aesthetic!

7. Color Themes

Quite often, Kawaii outfits are centered around one color theme. Pink is one of the most popular choices and is widely recognized as the most popular color in relation to Kawaii clothes!

8. Exciting Shoes

Rainbow platform shoes

The streets of Harajuku and Shibuya are known for their wild and colorful footwear trends! Make sure your feet stand out with a pair of rainbow platform sneakers or some thigh-high lace-up sneakers. Kawaii shoes aren't made to blend in!

9. Nail Art

Kawaii nail art

Nail art has been wildly popular in Japan for many years, and not just in the Kawaii community! It's common to see girls in Tokyo with extravagant sets of fake nails complete with sparkles, toys, designs, and charms.

10. Outside Influences

Goth Kawaii outfit

Kawaii doesn't always mean pink and lacy. Many people are combining other popular styles such as gothic or streetwear to create hybrid looks that reflect their own personal aesthetics!

Leave a comment



Sold Out

Get 10% off!